While Salesforce didn’t exactly end the use of software – it just moved software to the more accessible cloud – it revolutionized how companies conducted their business. Spatially Health, like the Salesforce of 2000, has taken a novel approach to understanding what influences individuals’ healthcare needs and their decisions to seek care. Missing from the approach – ZIP codes. Like software of the past, ZIP codes have gone to the proverbial graveyard.
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I spend a lot of time with healthcare executives and payers, along with their respective business strategists and data analysts, who have been conditioned to develop their strategic and operational plans based on clinical, financial and, sometimes, Customer Relationship Management (CRM) data. But those metrics, which just capture the number of medical interventions performed and services offered to them based on their medical needs, tell only half of the story. Read More
